Dallas Auditor .com

The success of your real estate card will be determined in the first 30 seconds when your prospect gets hold of it.

Yup, in just half-a-minute, your prospect will decide whether your real estate direct mail is worth reading or not. So how do you increase your chances of passing this attention test?

Which is it going to be? And how can you ensure that he’ll hang on to it?

Below are some of the suggestions that would help you.

Hence your real estate postcard marketing copy should be remarkably different from all the others, your prospects may have read before. And since people have been flooded with too many corporate looking and formal offers, a personal message will be easier and more refreshing to read.

You want your mailing to be the “purple cow” of direct marketing. That may mean you take the idea of personalization to a whole new level. Instead of typing out a long letter, use a black felt pen, write a quick “personalized” note and then get it reproduced at you local office store on card stock. Guaranteed your postcard will stand head and shoulders above all the others out there. Poof! Instant purple cow!

Make your offer convincing. You can be that purple cow, but if your offer fails to convince your reader of your sincerity and the effectiveness of your firm, it won’t mean a hill of beans (or even a hill of purple cow dung!). So once you’ve decided how you’ll be memorable, decide exactly how you’ll be convincing.

Harness your emotions and positive energy to electrify your real estate postcard marketing copy. You should not write your real estate direct marketing materials if you are not enthusiastic about your offer. If your offer doesn’t interest you, or you don’t think it’s good, then it won’t be effective.

You will be able to grab the attention of your reader if you apply the above suggestions.

Yes, you can get your reader’s attention in this short of time. And once you have it, then you can knock their socks off with your valuable - indeed, one-of-a-kind - service. Go ahead. Go be the purple cow of direct mailing!